Privacy Leaders Now Bridge AI, Data and Business Goals

Data privacy has evolved far beyond its roots in protecting state secrets and intellectual property; it now focuses on identifying vulnerabilities in data ecosystems. Joe Kaufmann, global head of privacy and data protection officer at Jumio, said the emergence of new data protection laws and the rapid adoption of artificial intelligence have significantly reshaped the role of privacy leaders.

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“The role of the chief privacy officer is turning more into a data trust function, where privacy is a huge component. The role has also become more diverse in subject matter,” Kaufmann said. Chief privacy officer, or CPO, roles are more business-facing and customer-centric today. CPOs need to drive business value from data, as well as require to collaborate closely with senior management.

“The CPO or head of privacy serves as a translator between different business functions. They need to begin with a foundation of the law and understand what is permissible, expected and required. They also help their business grow by assisting customers in seeing the value of your product. And of course, there is the technical aspect too,” Kaufmann said.

In this video interview with Information Security Media Group, Kaufmann also discussed:

• The roles and responsibilities of CPOs;
• Vulnerabilities in enterprise data ecosystems;
• Applying data privacy in AI model training.

Kaufmann has more than a decade of experience in data privacy, AI governance, compliance and data management. He previously held privacy and data protection roles at Splunk and Upwork. He is also an adjunct professor of law at the University of Georgia.