Mobile Application Security
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Next-Generation Technologies & Secure Development
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Threat Detection
2nd Round of Layoffs in 2 Years Comes 3 Months After $216M Identity Acquisition

Jamf will execute its second round of layoffs in two years, cutting 6.4% of its workforce to reduce operating costs and improve operating margins.
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The Minneapolis-based Apple management and security vendor on Tuesday announced plans to reduce its staff by 6.4% – or an estimated 166 employees – to help the company make strategic reinvestments and pursue profitable growth. Jamf in January 2024 also laid off 166 employees, which was then 6% of its staff – also in hopes of lower operating costs, raising operating margins and achieving profitable growth.
Jamf said it will spend between $11 million and $12.5 million on severance payments, cash expenditures for notice periods and employee benefits, which will primarily be paid by the fiscal quarter ending Sept. 30. The layoffs will be substantially complete by the end of 2025, according to Jamf. The company said it will reduce roles across go-to-market functions as well as cut the number of spans and layers throughout the organization.
The layoffs are part of a broader reinvestment plan at Jamf aimed at increasing its investment and resources for enterprises while developing a more automated solution for SMBs that improves operational efficiency. Jamf said it plans to drive further productivity enhancements by accelerating delivery of artificial intelligence- and automation-driven solutions across the entire organization (see: Jamf Buys ZecOps to Detect Advanced Hacks on Mobile Devices).
Jamf’s stock is down $0.12 – or 1.5% – to $8.10 per share since announcing the layoffs Tuesday, which is the lowest the company’s stock has ever traded since going public in July 2020. The company’s stock is down more than 83% from a peak trading price of $47.97 per share in November 2021. Jamf’s valuation is now just $1.06 billion. Jamf didn’t respond to a request for additional information about the layoffs.
How Jamf Stacks Up to Mobile Threat Defense Competitors
The company’s headcount has fallen commensurate with the announced layoffs, with the number of Jamf employees sinking by 6.2% from 2,767 people as of Dec. 31, 2023, to just 2,595 people as of Dec. 31, 2024. The percentage of Jamf’s workforce based in the United States has held steady at just over 60% for the past two years, according to regulatory filings.
From a profitability standpoint, Jamf’s losses improved to $68.5 million, or $0.53 per share, in 2024, 37.8% better than the $110.1 million – or $0.88 per share – net loss Jamf recorded in 2023. During the same timeframe, Jamf’s sales climbed to $627.4 million, up 11.9% from $560.6 million a year earlier. Jamf expects revenue around $168.5 million in its second quarter, up 10.1% from $153 million last year.
The cuts come just three months after Jamf bought identity and access management provider Identity Automation for $216.1 million, which will allow the company to combine identity with device access in a single solution. Jamf also purchased U.K.-based Apple service provider dataJAR in July 2023 for $25.1 million as well as mobile detection and response provider ZecOps in November 2022 for $44.5 million.
Jamf was recognized as a strong performer in last year’s mobile threat defense Forrester Wave, which put the company ahead of ESET, Broadcom, Trend Micro, IBM, Sophos and BlackBerry but behind leaders Zimperium, Check Point, Lookout and Pradeo. Forrester praised Jamf for flexible delivery of network defense, extending protection to any device in Apple’s ecosystem, and allowing for on-premise delivery.
But Jamf was criticized by Forrester for lagging in road map features outside of additional network protection and for relying on MDM/UEM products to provide compliance and standards support. The company’s security offerings include endpoint protection, identity and access management, zero trust network access, security for education, and advanced threat detection and response for mobile devices.
