Artificial Intelligence & Machine Learning
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Next-Generation Technologies & Secure Development
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Standards, Regulations & Compliance
Elon Musk’s Social Media Network Faces Mounting Backlash from Governments

The British communications regulator is formally investigating social media network X over the willingness of its Grok AI to let users virtually undress people, including minors.
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Ofcom said Monday that it will probe whether X is complying with a 2023 law that came into effect last year, obliging online platforms to act against illegal content. Under the Online Safety Act, X must take steps to prevent people from seeing such content and to remove it once flagged.
“Reports of Grok being used to create and share illegal non-consensual intimate images and child sexual abuse material on X have been deeply concerning,” said an Ofcom spokesperson in a statement. “Platforms must protect people in the U.K. from content that’s illegal in the U.K., and we won’t hesitate to investigate where we suspect companies are failing in their duties, especially where there’s a risk of harm to children.”
The regulator will now gather evidence, make a provisional decision, and allow X to plead its case – a process that will likely take months, an Ofcom spokesperson told Information Security Media Group. The investigation is the agency’s “highest priority,” the spokesperson added.
The Online Safety Act gives Ofcom the ability to levy a fine as high as 10% of X’s annual revenue, and even to ask a court for a blocking order against the company.
British newspaper The Telegraph reported Friday that Prime Minister Keir Starmer has discussed with the Canadian and Australian governments a coordinated ban of the platform. Technology secretary Liz Kendall said Friday that the government would fully support Ofcom if it decides to push for the blocking of X.
Two countries so far have taken the step of temporarily suspending access to Grok over its sexualizing functionality: first Indonesia on Saturday, then Malaysia on Sunday.
“The government views the practice of non-consensual sexual deepfakes as a serious violation of human rights, dignity, and the security of citizens in the digital space,” said Indonesian communications minister Meutya Hafid in a statement reported by Reuters.
Grok, developed by X owner xAI, told X users on Friday that they would now need to subscribe to the service to access the AI image generation and editing functionality that kicked off the furor. The British government was not impressed, with a spokesperson for Starmer telling Politico that the move “simply turns an AI feature that allows the creation of unlawful images into a premium service.”
Either way, users can apparently continue to post AI manipulated images of individuals in skimpy clothing and in sexual poses and the standalone Grok chatbot app has not imposed any restrictions.
In response to a request for comment, xAI’s press office sent its usual automated message reading: “Legacy Media Lies.” X owner Elon Musk has in recent days claimed the U.K. government is trying to find “any excuse for censorship,” a charge he has regularly hurled against the center-left Labour administration, as he lobbies heavily for far-right populists in the country. He has been mostly dismissive of concerns about nonconsensual sexualized imagery, reposting on Jan. 2 an image of a toaster with a bikini top. “I couldn’t stop laughing about this one,” he said, adding two crying-laughing emojis.
Ofcom stressed in its statement that it was “not a censor” as it doesn’t tell platforms which specific content they must take down. “Our job is to judge whether sites and apps have taken appropriate steps to protect people in the U.K. from content that is illegal in the U.K., and protect U.K. children from other content that is harmful to them, such as pornography,” it said in the statement.
Kemi Badenoch, the leader of the opposition Conservative Party, said before Ofcom launched its investigation that “banning X is the wrong answer,” and that the government’s enthusiasm for such a move was an attempt to distract from other controversies.
The British government last month introduced legislation to explicitly ban so-called “nudification” apps and criminalize their creation.
Outside of the United Kingdom, the European Commission said late last week that it had told X to retain all information relating to Grok until the end of this year, in the context of the scandal. “This is saying to a platform, keep your internal documents, don’t get rid of them, because we have doubts about your compliance… and we need to be able to have access to them if we request it explicitly,” spokesperson Thomas Regnier said Thursday.
Those concerns could presage a new investigation for violations of the European Digital Services Act, which governs how platforms handle illegal content. The commission already fined X 120 million euros – slightly more than $140 million – in early December, over DSA violations relating to transparency and the deceptive nature of X’s blue-check account verification system.
The Indian government threatened X with legal action on Thursday, after the outfit reportedly provided only “recycled company policy” in response to an earlier demand for details of technical safeguards against illegal content. The Hindu reported Sunday that X backtracked and told New Delhi that it will comply with Indian laws against obscene content.
French authorities are also looking into the matter, following complaints from lawmakers there, with Paris prosecutors folding it into an existing investigation that is also covering issues such as X’s dissemination of illegal Holocaust-denial content.
In Ireland, communications minister Patrick O’Donovan sparked controversy on Thursday by claiming that users rather than the company were responsible for the illegal imagery being generated on X – a tack that Musk has also taken. “Ultimately… it’s a choice of a person to make those images,” he said.
Legal experts told the Irish Examiner that this was incorrect and that it’s a crime for any company to facilitate the creation of child sexual abuse material.
In the United States, there is very little political appetite on the Trump administration’s part to crack down on Musk over content issues.
Some Democratic senators urged Apple and Google on Friday to remove X and Grok from their app stores. The tech companies have previously removed nudification apps from their repositories, but have not yet responded to the call to repeat that feat with one of the most prominent and politically-charged apps in existence.
