The Payments Giant Is Creating Digital Rails for Secure, AI-Driven Commerce

Visa is betting big on the next frontier of commerce – agentic artificial intelligence. With the launch of Visa Intelligent Commerce, the company is creating an ecosystem where AI agents can securely browse, purchase and manage transactions on behalf of users. These agents will be equipped with tokenized payment credentials, spending controls and personalization features, enabling frictionless commerce while maintaining Visa’s core promise of trust and security.
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Built on Visa’s vast global network spanning 4.8 billion credentials, 150 million merchant locations and decades of fraud prevention expertise, the program is designed to ensure that AI-powered transactions are safe and seamless. “Generative AI has the ability to transform commerce much in the same way that e-commerce transformed the purchasing experience,” said Visa CFO Chris Suh.
Everyday Transactions Redefined by AI Agents
Visa’s vision is that AI agents will become autonomous shoppers, planners and financial assistants. In retail, for instance, intelligent agents can curate personalized shopping experiences by scanning online stores for clothing or accessories that match a user’s preferences and budget, thereby securely completing the purchase through Visa’s tokenization and authentication APIs. The same concept extends to lifestyle services – an AI assistant that can organize a birthday party by booking venues, decorations and catering, or purchase concert tickets with preferred seating, all using Visa-enabled payments that guarantee both security and convenience.
The travel sector is another major beneficiary. An AI travel concierge could plan an entire trip from flights and hotels to activities – based on a traveler’s past preferences, budget and calendar availability, finalizing bookings and payments autonomously on Visa’s network.
The company also envisions agentic AI reshaping the back-office side of commerce. In corporate finance, for example, an AI agent can help generate invoices, send secure payment links via Visa’s APIs or even analyze daily revenues automatically without human coding or intervention. Enterprises could further delegate recurring tasks such as bill payments, software renewals or vendor settlements to AI agents operating within preset budgets and permissions.
On an even more advanced scale, Visa foresees agentic AI transforming enterprise workflows. A logistics agent may be able to autonomously schedule vehicle maintenance and make payments to service providers. A marketing agent could dynamically purchase digital ad campaigns based on performance metrics, while a 3D design team’s AI could independently buy digital assets needed for creative projects. Visa’s research references these scenarios to demonstrate how agentic AI can bring automation to procurement, marketing and operations – all within the company’s trusted and regulated payment infrastructure.
Building the Digital Rails for Agentic Commerce
To turn this vision into reality, Visa is building the digital rails and developer ecosystem for AI-enabled commerce. Complementing this initiative is Visa’s Model Context Protocol Server and Visa Acceptance Agent Toolkit. The MCP Server allows AI agents to seamlessly connect to Visa’s APIs, enabling builders to prototype and deploy intelligent payment experiences within hours instead of weeks. The toolkit, still in pilot, allows even non-technical users to trigger Visa payments through natural language commands such as “create payment link,” which automatically executes a PayByLink API call in the background.
Beyond internal innovation, Visa is also actively shaping the broader agentic AI ecosystem through partnerships and standards. The company is collaborating with fintechs and major players like Stripe and OpenAI to enable secure, AI-driven shopping experiences.
In April 2025, Visa announced plans to spearhead agentic shopping. As millions of consumers have started to rely on AI for purchasing decisions, ensuring payments are secure and trusted will be vital. Early pilots are already testing how Visa credentials can operate seamlessly within agentic protocols, allowing AI systems to handle everything from UPI-based conversational payments to B2B invoicing.
“Agentic AI is more than a technological advancement; it is a revolution in how we engage with commerce,” said Sushmit Nath, head of consulting and analytics for India and South Asia at Visa. “At Visa, we see this as an opportunity to empower consumers with greater choice and control, while helping businesses unlock new value. This also means we are building a future where trust, security and consumer empowerment are at the forefront, and we invite partners across the ecosystem to join us in co-creating a new era of commerce.”
