Geo Focus: The United Kingdom
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Geo-Specific
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Governance & Risk Management
New UK Law Requiring Age-Verification Measures on Porn Sites Causes VPN Use to Soar

Virtual private network services are surging to the top of app charts in the United Kingdom after a law mandating age verification for pornography and other adult websites came into effect Friday.
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The Online Safety Act requires adult platforms to verify users’ age and identity through methods like facial recognition or banking information, prompting many porn sites to start requesting IDs over the weekend. The law aims to shield children from adult content. Critics argue it threatens privacy rights and risks exposing sensitive personal data.
Minutes after the law went into effect, Proton VPN – which provides free VPN services that allow users to bypass regional restrictions and maintain anonymity – reported a “sustained” 1,400% surge in signups that caused the app to reach the No. 1 spot in app downloads. The spike triggered warnings from security analysts, who noted that many free VPNs lack basic cybersecurity safeguards and often act as traffic brokers for data harvesting firms.
Other VPN developers also reported major spikes in U.K.-based subscriptions. Windscribe VPN posted a tongue-in-cheek reference to the law in a tweet showing a spike in daily signups, writing: “We heard there is some porn thing in the UK… do VPNs help with that?”
The Online Safety Act also applies to platforms like X and Reddit, platforms the law says could expose children to harmful content. It requires “robust” verification methods such as uploading ID forms and other measures beyond one-click confirmations.
AdGuard VPN published a Monday blog saying website traffic from U.K. users “has surged by more than 60%” and crediting the spike to the mandatory age verification measures “hitting Reddit, Discord and porn sites in the U.K.” NordVPN-maker Nord Security also told Wired it saw a 1,000% surge starting the day before the law took effect.
VPN services have seen similar surges in popularity after national restrictions on adult content, with Proton VPN noting the latest spike is “significantly higher” than a June spike in downloads following Pornhub in June blocking access to the adult entertainment site in France following a similar age verification law. The French law, passed in 2024, also tasks platforms with adult content to verify user ages through strict measures.
The Online Safety Act and the surge in VPN downloads sparked concerns that lawmakers could seek to restrict the use of private networks during the law’s rollout. VPN companies with servers operating in the U.K. are already required to comply with the Investigatory Powers Act, which mandates internet service providers retain customer data and make available for national surveillance cases.
As of Tuesday, ProtonVPN remained the top free app on the Apple app store, beating out OpenAI’s ChatGPT. Three additional VPN services round out the top five apps, with several others listed throughout the top 50.
Labour proposed an amendment to the bill in 2022 aimed at cracking down on VPN use, with Member of Parliament Sarah Champion calling for regulators to assess whether private networks could undermine enforcement of internet restrictions. Champion reportedly said the bill includes “vital protections” and warned that “there is a real threat that the use of virtual private networks – VPNs – could undermine the effectiveness of these measures.”
“If VPNs cause significant issues, the government must identify those issues and find solutions, rather than avoiding difficult problems,” she added.
Platforms that fail to comply with the new law could face fines of up to 10% of their global revenue.
Some users may not need a VPN to circumvent British age verification policies. Cybersecurity researcher Kevin Beaumont was one among many who found he could use a moving image of an adult taken from a videogame sequence to fool age verification software. PC Gamer reported logging onto an adult Discord channel by manually opening and closing the mouth of a videogame character – circumventing a feature meant to prevent underage users from submitting a still photo of an adult as their age verification selfie.