Finance & Banking
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Fraud Management & Cybercrime
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Fraud Risk Management
Machine Learning, Generative AI Bolster Continuous User Authentication

As cybercriminals automate identity theft with deepfakes and synthetic sessions, financial institutions must counter with artificial intelligence-fueled behavioral biometrics that aims to go beyond static credentials. By continuously profiling how users interact with devices, firms can shift from one-time authentication to real-time identity assurance, turning every click, pause and keystroke into a frontline defense.
See Also: Compliance Team Guide for Evasion Prevention & Sanction Exposure Detection
“Modern AI systems can now analyze thousands of behavioral data points simultaneously to capture subtle patterns in type rhythm, mouse movements and device handling with unprecedented accuracy,” said Jeremy London, director of engineering for AI and threat analytics at Keeper Security. By continuously comparing live sessions against these dynamic profiles, institutions reduce reliance on passwords and one-off, multifactor prompts, he told Information Security Media Group.
In financial services, where stolen credentials alone no longer suffice for fraud, contextual machine learning has the potential to transform authentication. “AI-powered contextual intelligence now enables continuous authentication by understanding how environmental factors affect user behavior,” said London. Rather than static checks at login, hybrid AI models adjust for device type, time of day, geolocation and other scenarios, aligning with NIST’s zero-trust principle of Continuous Multi-Factor Authentication. This approach catches account takeovers and eases the user journey by validating identity behind the scenes.
The precision of these systems in high-stakes environments, such as financial services, helps with the detection of anomalous behavior, even when correct credentials are used, Ensar Seker, CISO at SOCRadar, told ISMG. By modeling temporal features, such as typing rhythm, hesitation or acceleration, modern platforms trigger risk scoring without interrupting valid users, slashing false positives that once plagued rigid rule-based engines.
But AI’s power is double-edged. As defenders deploy machine learning, attackers harness generative models to craft sophisticated spoofs. Keeper Security said adversarially testing ecosystems that simulate deepfake-style attacks on behavioral patterns can help in this scenario. “These systems can produce synthetic user sessions that mimic legitimate behavior while incorporating subtle fraudulent patterns across multiple biometric dimensions,” London said. By training on these realistic forgeries, teams can discover and patch vulnerabilities before they’re weaponized in the wild.
Seker pointed out that defenders can use the same capabilities as attackers to stress-test their behavioral models, such as forging synthetic adversarial behaviors to harden detection without manual retraining.
The synergy of behavioral biometrics and AI extends beyond login defense into anti-money laundering. Integrating continuous behavioral analysis with transaction monitoring can offer richer context for spotting mule accounts or synthetic identities, said London. When algorithmic AML flags a suspicious transfer, a mismatch in established interaction patterns can confirm a fraud attempt or clear a benign user, reducing false alarms. Yet regulatory frameworks such as GDPR, CCPA and the CFPB’s heightened scrutiny demand rigorous data governance. Organizations must balance minimal data collection, explicit consent and transparent audit trails against the need for high-fidelity profiles.
Technical hurdles also loom. Embedding behavior-driven signals into existing identity and access management and privileged access management platforms without creating bottlenecks or opaque decision-making is complex. London warned that “integration with IAM and PAM frameworks helps to create layered security architectures,” but only if performance and explainability standards are met. Otherwise, institutions risk trading one vulnerability for another.
Continuous fraud detection shifts authentication from a binary gatekeeper to an ongoing risk engine. “Traditional authentication is binary and static,” said Seker. “Behavioral biometrics enables continuous, passive authentication by constantly evaluating whether the current session aligns with the user’s known behavior.” This dynamic monitoring detects mid-session hijacks or insider threats that slip past one-time checks, which are essential for sectors such as banking and healthcare, where unauthorized access can incur steep financial and reputational costs.
Finance leaders measure success not just by thwarted logins but by quantifiable ROI: fewer account takeovers, lower false positives, reduced manual investigation costs and improved user satisfaction. Institutions track metrics such as reduction in unauthorized transactions, drop in investigation hours and time-to-detect anomalies compared to legacy systems. As London said, “The most sophisticated measurement approaches now employ AI analytics to establish dynamic baselines for these metrics, enabling continuous ROI assessment as both threats and solutions evolve over time.”
The next generation of behavioral biometrics must marry multi-modal signals such as device intelligence, geolocation and transaction history with adversarially trained AI to thwart both human and synthetic impostors. Privacy‐by‐design will remain non-negotiable, embedding single-purpose use protocols and consent mechanisms to preserve trust. Seker said, “The next generation of behavioral biometrics must shift from being purely reactive and user-profile-dependent to becoming proactive, threat-informed and deeply integrated into the broader identity risk landscape.”