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Why Cisco Is Eyeing Buy of Non-Human Identity Startup Astrix

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Artificial Intelligence & Machine Learning
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Identity & Access Management
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Next-Generation Technologies & Secure Development

Deal Would Help Cisco Expand Footprint Beyond Authentication, ITDR and ISPM

Michael Novinson
(MichaelNovinson)

•
April 22, 2026    

Why Cisco Is Eyeing Buy of Non-Human Identity Startup Astrix

No cybersecurity vendor has been more acquisitive over the decades than Cisco.

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The San Jose, California-based networking giant has acquired 38 pure-play security companies since the late 1990s and scooped up a dozen hybrid companies with security components not exclusively focused on cybersecurity. The panoply of deals has helped Cisco move beyond its organic firewall heritage and cover everything from identity management to SASE to threat intelligence, detection and response.

Cisco got a foothold in the identity and access market through its $2.35 billion acquisition of multi-factor authentication platform Duo Security in October 2018. The company has since expanded into identify threat detection and response and identity security posture management. But the broader identity security market is still dominated by Microsoft, Okta, CyberArk, SailPoint, Ping Identity, Broadcom and Thales (see: AI Changes Focus to Real-Time Cyber Defense).

Despite averaging 1.5 pure-play cyber deals a year, Cisco hasn’t actually bought a pure-play security vendor since August 2024, when it purchased startup Robust Intelligence to better protect artificial intelligence models throughout their life cycle from development to production. Cisco in January was reportedly eyeing a $2 billion buy of New York-based asset management vendor Axonius, but a deal hasn’t yet materialized.

Cisco’s brief cyber M&A dry spell could soon come to an end, with The Information reporting the company is in talks to acquire New York-based non-human identity startup Astrix Security for between $250 million and $350 million. That would represent at least a 25% premium to the startup’s last valuation of around $200 million, according to The Information.

Astrix Security, founded in 2021, employs 121 people and raised $85 million in outside funding, having last completed a $45 million Series B round in December 2024 led by Menlo Ventures. The company has been led since its inception by Alon Jackson, who previously served as the Israeli Military Intelligence’s head of cybersecurity research. Neither Cisco nor Astrix Security responded to ISMG’s requests for comment (see: Astrix’s $45M Series B Targets Non-Human Identity Security).

Why Non-Human Identities Are Drawing So Much Interest

Jackson told ISMG in December 2024 that Astrix will help enterprises securely integrate AI technologies into their organizations and begin offering user access management. The push into the larger identity security market will help Astrix correlate human and non-human identity data and address a broader set of customer use cases, Jackson said in 2024.

The non-human identity market has been active in 2026 from both a funding and M&A perspective. Oasis Security got $120 million last month from Craft Ventures to build identity governance for machines, services and AI agents, while GitGuardian took in $50 million from Insight Partners in February to address the growing risk associated with non-human identities and secrets.

Non-human identity has also drawn the interest of large cybersecurity platforms, with CrowdStrike spending $627.9 million on Silicon Valley-based SGNL in January to provide dynamic, real-time and AI-driven access orchestration. And in June 2025, Cyera acquired Israeli startup Otterize to more effectively manage and secure non-human identities in cloud environments.

In the non-human identity space, Jackson told ISMG in 2024 that Astrix differentiates itself from incumbents such as Venafi by focusing on cloud, service and API-level issues rather than low-level device or certificate management issues. While new competitors have emerged from stealth, Jackson said Astrix uses its first-mover advantage and mature platform to secure deals and win RFPs.

When it comes to non-human identity, Cisco’s existing Identity Intelligence solution discovers agentic and non-human identities to help organizations understand existing AI usage, but the company doesn’t currently have an offering focused on managing and securing these identities. If Cisco buys Astrix, the deal would give the company a meaningful foothold in one of the hottest markets in all of cybersecurity.





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    Implementing Patch Management Systems

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    Enabling Multi-Factor Authentication (MFA)

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    Automating Security Auditing and Compliance

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    Deploying Automated Data Backups and Recovery

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    Educating Employees with Security Awareness Training

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    As cyber threats continue to evolve, small businesses must adopt proactive cybersecurity measures to protect their sensitive data and operations. By embracing automation, small businesses can effectively enhance their cyber defense capabilities. From automated threat detection and patch management to multi-factor authentication and data backups, these automation strategies provide small businesses with robust security solutions despite limited resources. Small businesses can mitigate risks, safeguard their digital assets, and focus on growth and innovation by automating cybersecurity tasks.

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    The Vital Role of Ethical Hackers in Cybersecurity

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    To achieve their goal, ethical hackers immerse themselves in the expanse of security breaches, exploits, and vulnerability scenarios. They leave no stone unturned. Their goal is to protect organizations from malicious attacks, ensuring that the digital fortress remains untouchable.

    Don't underestimate the importance of ethical hacking. As the world becomes increasingly interconnected, cybersecurity has never been more pressing. According to a report by Emergen Research, the cybersecurity industry is expected to expand at a compound annual growth rate (CAGR) of 12.0% to 13.4% from 2022 to 2030. This surge in demand reflects the critical importance of ethical hackers in fortifying digital infrastructure against the relentless onslaught of cyber threats.

    Embracing the Journey: Continuous Learning and Certification for Ethical Hackers

    Becoming an ethical hacker requires diverse skills and knowledge. Understanding the types of hackers is crucial, as it provides insights into how they operate. Armed with this knowledge, ethical hackers delve into cutting-edge tools and techniques. They leverage their skills to identify vulnerabilities and devise countermeasures.

    The responsibilities of an ethical hacker transcend merely identifying weaknesses. They also recommend solutions and implement robust security measures. Their expertise helps organizations fortify their defenses, minimize breaches, and protect sensitive data from falling into the wrong hands.

    The Tools of Ethical Hacking

    Curious about the tools an ethical hacker uses? They have access to a diverse range of tools. These tools allow them to probe and analyze digital systems, uncover weaknesses, and assess the resilience of security measures. While the specific tools vary based on the objectives and preferences of individual ethical hackers, there are several standard tools they employ. 

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    Another essential tool in the ethical hacker's arsenal is Metasploit. Metasploit is an open-source framework that facilitates penetration testing and vulnerability assessment. It offers a wide range of exploits, payloads, and auxiliary modules, empowering ethical hackers to simulate real-world attack scenarios. Employing Metasploit's extensive collection of exploit codes, ethical hackers can uncover weaknesses, gain unauthorized access, and assess the system's defenses against potential threats.

    WireShark, a network protocol analyzer, is another indispensable tool for ethical hackers. It allows them to capture and examine network traffic, providing deep insights into the packets traversing the network. With WireShark, ethical hackers can scrutinize individual packets, analyze network protocols, and identify suspicious or malicious activity. This tool enables them to detect anomalies, trace the origin of potential security breaches, and assess the security posture of the network.

    Additionally, Burp Suite, a web application security testing tool, plays a significant role in the ethical hacker's toolkit. Burp Suite allows hackers to intercept, analyze, and modify HTTP/S traffic between web browsers and servers. It helps uncover vulnerabilities in web applications, including SQL injection, cross-site scripting (XSS), and CSRF (Cross-Site Request Forgery). Ethical hackers can use Burp Suite to identify weaknesses in web applications, effectively fortify defenses, and protect against potential attacks.

    These are just a few examples of the standard tools ethical hackers use. Ethical hacking is constantly evolving, and new tools and techniques regularly emerge to adapt to the ever-changing threat landscape. Ethical hackers leverage these tools to assess and strengthen the security posture of organizations, helping safeguard sensitive information, protect against cyber threats, and ensure the resilience of digital systems in an increasingly interconnected world.

    Ethical Hackers Need Ongoing Education

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    The expertise of digital hackers safeguards digital life, upholding the principles of integrity, confidentiality, and trust. The growth of the cybersecurity industry reflects the need for ethical hackers, stressing the ever-present demand for their unique skills. So, acknowledge and appreciate these unsung heroes, the vanguards of cybersecurity who tirelessly battle in the shadows to preserve the sanctity of the digital realm -- and be glad they're there. 

    References:

    "Cybersecurity Market, By Component (Hardware, Solution, Service), By Security Type, By Solution, By Application (IT & Telecom, Retail, BFSI, Healthcare, Defense & Government, Manufacturing, Energy, Others), By Region Forecast to 2032". Www.Emergenresearch.Com, 2023, https://www.emergenresearch.com/industry-report/cyber-security-market. Accessed 25 May 2023.

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    Cyber Insurance: An Essential Safety Net

    Like any insurance, cyber insurance covers financial losses related to cyber incidents. This can include costs associated with data recovery, notification of affected parties, legal fees, public relations efforts, business interruption, and even extortion payments demanded by hackers. In essence, cyber insurance is designed to help a company recover from a cyber attack by mitigating the financial impact. It provides an essential safety net that can make the difference between a company going out of business and staying afloat after a cyber-attack.

    Coverage Tailored to Your Business

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    The Rising Importance of Cyber Insurance

    Cyber insurance is growing in importance as businesses become more digital and data-driven. It's not just about whether your business will experience a cyber-attack, but when it will happen. Data privacy laws are becoming more stringent, which means businesses can face hefty fines for failing to adequately protect customer data. Cyber liability insurance can provide coverage for these regulatory fines.

    Cyber Insurance - An Investment Worth Making

    Investing in cyber insurance is like putting on a seatbelt while driving. It doesn't prevent an accident, but it can significantly mitigate the damage if one occurs. Cyber insurance is an essential part of a comprehensive risk management strategy, providing financial protection and peace of mind in a digital age fraught with cyber threats. Regardless of your business size or industry, having cyber insurance can help you navigate the aftermath of a cyber-attack by protecting your financial resources.

    PSL’s Easy Guide to Understanding Cybersecurity

    The world of cybersecurity can often feel like a maze of technobabble and obscure acronyms. Yet in an era where our lives increasingly depend on digital infrastructure, it's important to have a basic understanding of the terminology involved. Learning about cybersecurity can help you avoid common mistakes and limit the chance of becoming a victim of these crimes.

    Here is an overview of common cybersecurity terms.

    1) Cybersecurity

    Let's start with the basics. Cybersecurity is simply the defense against digital attacks that target computers, mobile devices, networks, and servers. These attacks are typically aimed at accessing, changing, or destroying sensitive information, extorting money from users, or interrupting normal business processes.

    2) Malware

    Malware is any malicious software that can damage or infiltrate computers without the user's consent.

    Here are the most well-known types of malware.

    Virus

    Like a biological virus, a computer virus attaches itself to a host (in this case, a file), and spreads when the file is shared, infecting other files and systems.

    Worm

    A worm is a standalone type of malware that will replicate itself to easily spread to other computers through a network.

    Trojan

    Named after the Greek myth, the Trojan horse, a Trojan is a form of malware that attempts to disguise itself as a normal program or file to trick users into either downloading or installing it.

    Ransomware

    This type of malware encrypts the user's files and demands payment to unlock them.

    Spyware

    Spyware is malware that's specifically designed to spy on user activity without their knowledge.

    3) Phishing

    Phishing is a common attack that tries to gain personal information by using deceptive emails and websites. The attacker, masquerading as a trustworthy entity, uses a variety of strategies to trick the victim into opening an instant message, email, or text message.

    4) Firewall

    A firewall is an IT security tool that controls network traffic using predetermined security rules. Think of it as a digital barrier limiting unauthorized access to your network or computer.

    5) VPN (Virtual Private Network)

    A VPN masks your internet protocol (IP) address to make your online actions nearly untraceable. VPN services establish encrypted connections to provide much greater privacy while using the internet.

    6) Encryption

    Encryption converts data into a code to prevent unauthorized access. When data is encrypted, it appears as gibberish unless you have the decryption key to convert it back to its original form.

    7) Two-Factor Authentication (2FA)

    2FA is a common security process in which users must provide two different authentication factors to gain access to an account. For example, in addition to a password, you might also need to enter a code sent to your phone.

    8) Darknet/Dark Web

    The darknet or dark web refers to encrypted online networks that aren't indexed by search engines, and they are often used for illicit activities. You need special software (like Tor) to access it.

    9) Data Breach

    A data breach happens whenever secure or private information is released into an untrusted environment. This is often due to a cyberattack on a database, leading to sensitive data being exposed, copied, or used.

    10) Botnet

    A botnet uses a group of private computers that are unknowingly infected with malicious software and are controlled as a group to perform various tasks. Many times botnets are created to send out spam emails or carry out Distributed Denial of Service (DDoS) attacks.

    Closing Thoughts

    Understanding cybersecurity is not just for the tech-savvy; it's for everyone. We are all potential targets for cyber threats, and comprehension of basic cybersecurity terminology can make a significant difference in safeguarding ourselves and our digital assets.

    Employing cybersecurity measures also helps to keep your digital data safe. This might include using a VPN, enabling two-factor authentication, or simply being wary of suspicious emails to prevent phishing attacks.

    Ultimately, it's not necessary for everyone to be a cybersecurity expert, but a basic understanding of the key terms can be an empowering first step in better securing your digital life. This newfound knowledge can provide you the confidence to navigate the online world with more safety and assurance.